Thriving Oceans

Adorned in camouflage to fool both predators and prey, the leafy seadragon is the epitome of nature’s creativity.

Coinciding with a 4.0 magnitude earthquake centered approximately 20 miles offshore on Saturday, July 11, was a mass stranding of Humboldt squid. According to news reports dozens of squid averaging 3-4 feet in length and up to 40 pounds beached themselves in La Jolla.

However, Scripps Institute is indicating the mass stranding was not caused by the earthquake, but was perhaps triggered by rapidly changing ocean temperatures, or a contaminated diet. Check out the CBS news report and some raw video footage from NBC…

It definitely took longer than I expected to get back in the swing of a daily routine after a one week stay in Maui, followed up by a weeklong business excursion to San Diego (of which began 14 hours after returning home), and finally returning home to a rather unproductive work week that culminated with a celebration of independence.

So with that said, and my apologies to delayed email responses, I decided to start anew with some information that may or may not have already circled through the web.  Just as I left for the islands, The End of the Line officially premiered, bringing the plight of our fisheries to the big screens of the world.  And wouldn’t you know it, but I missed the local showings while I was traveling.  However, I like the message so I am looking for any feedback from those you have managed to catch a viewing.

Additionally, the film is more than a movie but a campaign of which is self-described:

The End of the Line is not against fishing. It is not against eating fish. But it is for a responsible attitude  towards the oceans. The film has three messages for consumers, citizens and companies:

Ask before you buy: only eat sustainable seafood.
Tell politicians: respect the science, cut the fishing fleet
Join the campaign for marine protected areas and responsible fishing

So check out the website to find a local screening, make sure you grab a safe seafood list, and ‘Sign Up and Claim Your Piece of Ocean’.

Here’s the trailer…